Low Price Guarantee
They offer a low price guarantee on all of our bookings. If you find one of their products somewhere else at a lower price let them know, and they will beat the competitors’ rate. They will not be undersold.
Welcome to Tom Barefoot’s Tours
They are Hawaii’s largest source for discounted activity tickets. They’ve been in business since 1975 and throughout our history we’ve helped hundreds of thousands of Hawaii’s visitors arrange their vacation activities. Their service provides many advantages over booking your activities with one of their competitors, or directly with an activity company. Tom Barefoot’s Tours is a family owned operation that is owned and operated by Tom Barefoot and his son, Jake Barefoot. Since 1975 Tom Barefoot’s Tours has provided clients with all the information they need to plan the Hawaii vacation of their dreams, at the lowest prices available.
When Tom first got to Maui in the early seventies there was no centralized place that visitors could go to make reservations for all their activities, and there was definitely no discounting in the Hawaii activity industry. This all changed when Tom Barefoot’s Tours came onto the scene in 1975. Operating out of a kiosk that Tom built by hand, the early years of the company were spent on the corner of Front and Hotel Streets in front of the Pioneer Inn in downtown Lahaina. It did not take long for word to spread about the large selection, low prices and honest advice that was available at Tom Barefoot’s activity kiosk. As the years went on and the business expanded Tom could see that he was going to need more room to grow.
In the 80’s Tom upgraded locations and moved from his activity kiosk to a much larger store. Here on Front Street, Tom Barefoot’s Tours grew and it was not too long before there were so many return clients calling back that he had to open a second location just to deal with all the phone calls that were coming in.
During this period Tom Barefoot’s Tours hired many employees that are still working with him to this day. As the eighties passed by Tom’s company grew, and so did his family. In 1984 his son Jake Barefoot was born. Jake grew up in the shop and no one was surprised when he started “officially” working there when he was 15 years old.
n 1996 Tom Barefoot’s Tours founded tombarefoot.com with a single webpage. Since then their web presence has grown to well over 15,000 pages. Initially, Tom wanted to make an “online brochure” for each activity that he offered. Within a few years that vision became a reality, and it hasn’t stopped growing since.
In 2007 Jake Barefoot graduated college at Southern Oregon University and returned to Maui to work with his Dad. Although Jake’s degree was in Business Management he brought back with him a wealth of computer knowledge, as well as a couple friends who went to school for programming. Together Tom, Jake and his programming team have been expanding Tom’s original vision, adding videos, pictures and countless pages of information. The site has become an interactive guidebook with so much information that if you sat down and clicked through each page, it would literally take days to view it all.